Nakheel, the UAE’s premier property developer, has announced the appointment of Hamza Mustafa as General Manager of The World.

Born in Dubai, Hamza joined Nakheel in October 2002 and has played a key role in the company’s growth into one of the world’s most prestigious property developers; he has been instrumental in the sale of many properties across the organisation’s portfolio of projects and has travelled the world effortlessly promoting Dubai and Nakheel to both the public and the media.

Reporting directly to the Chief Executive Officer, Hamza will have complete responsibility for the project which features 300 man-made islands strategically positioned to form the shape of the world map, lying four kilometres off the coast of Dubai. A one-of-a-kind, master planned, secluded and exclusive island community, The World will be home to the most selective clientele and features a community of homes, apartments, resorts, restaurants and retail in a marine wonderland of beaches, boating and leisure. Heading up a highly skilled and experienced team, Hamza’s role will include driving and managing design and sales, and delivery to end users and developers.

Sultan Ahmed Bin Sulayem, Executive Chairman, Nakheel, said: “The position of General Manager of The World is a key position within Nakheel. Hamza has been an integral part of the Nakheel team from the very early stages of the company and  throughout our consistent and rapid growth; he is a highly regarded and valued member of the Nakheel team and his appointment will ensure the flawless creation of The World throughout the design, construction and delivery process.

“This is the first of a number of appointments at this level that Nakheel will be announcing. As the company grows, it is important that each project is headed by a General Manager who will bring customer focus, create greater coherence and enable each project to flourish as a separate entity within a unified organisation.”

Hamza Mustafa, General Manager, The World, said: “To implement the vision of Sheikh Mohammed Bin Rashid Al Maktoum for Dubai, Nakheel is building the most unique collection of projects ever seen. The World will be an exclusive and sought after community - the most exciting residential and tourist destination of the 21st century and the most innovative real estate development ever.  This is the ultimate address.

“An engineering marvel not seen since Venice - The World will never be replicated again. I am honoured to be appointed as General Manager.”

This is the first of a number of appointments that will be announced over the coming weeks as Nakheel restructures its senior management team in order to enhance customer focus and delivery, and to prepare for the next stage of growth and profitability. Each Nakheel project will now act as an autonomous strategic business unit complete with its own management, budget and team.